How to Make It as an Advertising Creative
|
vyprodáno |
|
Internetová cena:
|
512,00 Kč 
|
|
Běžná cena:
|
640,00 Kč |
|
Zboží není skladem
|
This book is aimed at anyone who is considering becoming an advertising
Creative, studying to become one, or would like to become a better one.
Written in an entertaining and informative style, the book explains the
diverse set of skills that you need to make it as an advertising
Creative above-and-beyond the ability to write good adverts, and
demonstrates: how to get the best out of the people you work with; how
to present your work to clients; how to manage your career; even how to
start your own agency.
Getting a job as an advertising Creative
is not easy. This book will teach you the intangible skills that are
essential if you are to get a job, survive, thrive and ultimately make
it big in one of the most exciting industries on the planet.
Simon Veksner is a copywriter at Bartle Bogle Hegarty in London,
where he has produced campaigns for some of the agency’s most iconic
brands including Levi’s, Audi and Barnardo’s. Previously he spent seven
years at DDB London, where his work included a Cannes Grand Prix-winning
ad for Volkswagen. He has won over 50 industry awards in his 16 years
as a Creative, and is a frequent D&AD juror. Prior to entering
advertising he worked as a journalist, for publications including The
Independent, The Guardian and The Sunday Times.
Další knihy od tohoto autora
Diskuze
Žádný příspěvek do diskuze. Přidejte svůj názor »
|
