Branded Interactions: Marketing Through Design in the Digital Age

 revised and updated edition

Marco Spies, Katja Wenger

Jazyk:	anglicky
Počet stran:	352
Formát:	20,3 x 26,7 cm
Nakladatel:	Thames & Hudson
Vazba:	pevná

Cena:	1 352,00 Kč

• Anotace

  An essential book for anyone involved or interested in the process of digital brand building and digital communication design

  Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

  This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples from brands like Google, Amazon and Lego, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.

  'Amasses a wealth of information and expertise to offer a working framework for any project'
  New Design

  About the Author

  Marco Spies and Katja Wenger are partners at think moto, a Berlin-based design consultancy, and co-founders of two highly successful tech start-ups.

• Další informace

  ISBN/EAN:	9780500023709
  Rok vydání:	2020

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