‘Contains nuggets of brilliant insight that no one in the business can afford to be without … the genius of John Hegarty shines throughout … entertaining and inspirational … This is an absolute gem. A bible, in fact’ – Books Monthly
‘Why is this the perfect time to write a book on advertising? Firstly, because I was asked. Secondly, I’ve spent 45 years in the business and thirdly, it’s an industry in the midst of huge change. I reckon three reasons are good enough.’
Written by one of the world’s legendary advertising men, Hegarty on Advertising contains over four decades’ worth of wisdom from the man behind hugely influential campaigns for brands such as Levi Strauss, Audi, Boddingtons and Unilever.