Matthew Syed's phenomenal bestseller will change the way you think about success - forever. Rebel Ideas examines the power of 'cognitive diversity' - the ability to think differently about the world around us.
It explains how to harness our unique perspectives, pool our collective intelligence and tackle the greatest challenges of our age - from climate change to terrorism. It draws on a dazzling range of case studies, including the catastrophic failings of the CIA before 9/11, a fatal communication breakdown on top of Mount Everest and a moving tale of de-radicalisation in America's Deep South.
Rebel Ideas will strengthen any team or organisation, but has dozens of personal applications, too: from the art of personal reinvention to the remarkable benefits of personalised nutrition. It shows us how to become more creative, how to collaborate in a world becoming more interconnected, and how to break free of the echo chambers that surround us all.
It's time to think differently...
On a vital and still-overlooked topic, Matthew Syed has assembled a compelling base of evidence from a wide range of scientists. If that sounds intimidating, don't worry: Syed is a superb storyteller. I couldn't put the book down, and I learned so much. A stunning achievement ― The Undercover Economist
A gripping read, full of intelligence and perspective
Will change the way you think about success and even about life
A master of the genre ― The Times
Entertainingly weaves together stories from business and politics to argue persuasively that cognitive diversity boosts collective intelligence ― The Times
Syed excels in drawing together disparate stories and examples, and weaving them together into an interesting narrative ― TES
An inspiring book about creative problem-solving from the No. 1 bestselling author of BOUNCE, BLACK BOX THINKING and YOU ARE AWESOME.
About the Author
Matthew Syed is the Sunday Times number one bestselling author of Bounce, Black Box Thinking and You Are Awesome. He writes an award-winning newspaper column in The Times and is the co-host of the hugely successful BBC podcast, Flintoff, Savage and the Ping PongGuy. Matthew is the co-founder of Greenhouse, a charity that empowers youngsters through sport, a member of the FA's Technical Advisory Board and an ambassador for the PiXL educational foundation. Matthew lives in London with his wife and two children. To find out more about his work visit: www.matthewsyed.co.uk