Incognito: The Secret Lives of The Brain

"The Malcolm Gladwell of brain science" ― Independent

"[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself" ― Mail on Sunday

"Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again" ― Time Out

"Breezy, fun, optimistic and full of the latest research" ― The Sunday Times

"Original and provocative... A smart, captivating book that will give you a prefrontal workout" ― Nature

"A shining example of lucid and easy-to-grasp science writing" ― Independent on Sunday

"***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you" -- Michael Mosley, author of THE FAST DIET ― BBC Focus

"A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings" ― New Scientist

"Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun" ― New York Times

"A dream to read... I couldn't resist telling people about a couple of things I read here" -- Brian Clegg ― Popular Science

"Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven" -- Brian Eno

"

Readers may discover much to appreciate - not least the lives they are living now... quirky, occasionally unsettling... never short of new new ideas, all of them rolled out with style

" -- Nicholas Tucker ― Independent

"Eagleman provides an excellent overview of the workings of our most vital organ" -- Ian Critchley ― Sunday Times

"A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!'" -- Brandon Robshaw ― Independent on Sunday

"Contains startling revelations. . . beginning with the awesome and shadowy power of the subconscious" ― The Times

"You will learn a great deal that is fascinating from Incognito" ― Guardian

"A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . . Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances" ― New York Observer

"A bold argument, and perhaps just the beginning of the debate" ― Sunday Herald

"Eagleman's style is accessible and easily understood" ― Press Association

"A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity" ― Big Issue

"Lyrical, unpretentious, always compelling" ― Sunday Telegraph

"Eagleman explains scientific ideas with exemplary clarity" ― Spectator

"He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent" ― Seven, Sunday Telegraph

"Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness" ― The New York Times

"Appealing and persuasive" ― Wall Street Journal

"Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you" ― Wired