"The Malcolm Gladwell of brain science" ―
Independent"[An] entertaining and truly brainy front-line report from the neuroscience labs... I guarantee it'll change the way you think of yourself" ―
Mail on Sunday"
Incognito is a fascinating book that will not so much turn your mind upside down as flip it right-side up. You'll never hear the phase "You don't know what you're doing!" in the same way again" ―
Time Out"Breezy, fun, optimistic and full of the latest research" ―
The Sunday Times"Original and provocative... A smart, captivating book that will give you a prefrontal workout" ―
Nature"A shining example of lucid and easy-to-grasp science writing" ―
Independent on Sunday"***** I was completely immersed. Eagleman writes well and has brought together great stories from the wild shores of neuroresearch, taking a field that is enormously complex and creating a clear path through it... A book that will stay with you" -- Michael Mosley, author of THE FAST DIET ―
BBC Focus"A fun read by a smart person for smart people... It will attract a new generation to ponder their inner workings" ―
New Scientist"Eagleman engagingly sums up recent discoveries about the unconscious processes that dominate our mental life. . . . [He] is the kind of guy who really does make being a neuroscientist look like fun" ―
New York Times"A dream to read... I couldn't resist telling people about a couple of things I read here" -- Brian Clegg ―
Popular Science"Witty, bright, sharp and unexpected... as surprising a book as I've read for years. Every story is a new Heaven" -- Brian Eno
"
Readers may discover much to appreciate - not least the lives they are living now... quirky, occasionally unsettling... never short of new new ideas, all of them rolled out with style
" -- Nicholas Tucker ―
Independent"Eagleman provides an excellent overview of the workings of our most vital organ" -- Ian Critchley ―
Sunday Times"A well-written popular science book, with a clear narrative, friendly explanations that respect both the lay-reader's intelligence and their ignorance, and a plethora of weird facts that make you nudge the person next to you and say 'Listen to this!'" -- Brandon Robshaw ―
Independent on Sunday"Contains startling revelations. . . beginning with the awesome and shadowy power of the subconscious" ―
The Times"You will learn a great deal that is fascinating from
Incognito" ―
Guardian"A popularizer of impressive gusto . . . [Eagleman] aims, grandly, to do for the study of the mind what Copernicus did for the study of the stars. . .
Incognito proposes a grand new account of the relationship between consciousness and the brain. It is full of dazzling ideas, as it is chockablock with facts and instances" ―
New York Observer"A bold argument, and perhaps just the beginning of the debate" ―
Sunday Herald"Eagleman's style is accessible and easily understood" ―
Press Association"A fascinating and engaging look at the nature of consciousness... Eagleman brings a concise prose style, historical research and the latest scientific thinking to a book that will have you re-examining the nature of personality and identity" ―
Big Issue"Lyrical, unpretentious, always compelling" ―
Sunday Telegraph"Eagleman explains scientific ideas with exemplary clarity" ―
Spectator"He has a gift for communicating complicated ideas in an accessible and friendly way - Brian Cox with an American accent" ―
Seven, Sunday Telegraph"Eagleman has a talent for testing the untestable, for taking seemingly sophomoric notions and using them to nail down the slippery stuff of consciousness" ―
The New York Times"Appealing and persuasive" ―
Wall Street Journal"Your mind is an elaborate trick, and mastermind David Eagleman explains how the trick works with great lucidity and amazement. Your mind will thank you" ―
Wired
About the Author
David Eagleman, PhD, is a neuroscientist and internationally bestselling author. He teaches at Stanford University, is the creator and host of the Emmy-nominated television series The Brain, and is the CEO of Neosensory, a company that builds the next generation of neuroscience hardware. The author of seven other books, he lives in Silicon Valley in California.