|
Vážení zákazníci, ve dnech 15.–18. 5. se na vás těšíme na veletrhu Svět knihy Praha 2025 na pražském Výstavišti.
Internetové objednávky vytvořené nebo uhrazené po 13. 5. budou zpracovány v pondělí 19. 5. Děkujeme za pochopení. |
Creating a Brand Identity: A Guide for Designers
|
vyprodáno |
|
Internetová cena:
|
615,00 Kč 
|
|
Běžná cena:
|
769,00 Kč |
|
Zboží není skladem
|
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
About the Author
Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects.
She currently teaches on the BA Graphic Communication course at Farnham UCA.
Ukázky z knihy (pro zvětšení klikněte)
        
Diskuze
Žádný příspěvek do diskuze. Přidejte svůj názor »
|
