|
Vážení zákazníci, ve dnech 23.–26. 5. se na vás těšíme na veletrhu Svět knihy Praha 2024 na pražském Výstavišti.
Internetové objednávky vytvořené nebo uhrazené v období od 21. 5. budou zpracovány v pondělí 27. 5. Děkujeme za pochopení. |
Creating a Brand Identity: A Guide for Designers
|
vyprodáno |
|
Internetová cena:
|
615,00 Kč 
|
|
Běžná cena:
|
769,00 Kč |
|
Zboží není skladem
|
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process.
Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity.
Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
About the Author
Catharine Slade-Brooking has an industry background in branding, packaging and illustration with a client list including Glaxo Smith Kline, Lloyds Bank and the Sunday Times. She has written widely on graphic design subjects.
She currently teaches on the BA Graphic Communication course at Farnham UCA.
Ukázky z knihy (pro zvětšení klikněte)
        
Diskuze
Žádný příspěvek do diskuze. Přidejte svůj názor »
|
