A comprehensive, irreverent guide to the inner workings of provocative art collective MSCHF
Made by MSCHF is a survey of the work of Brooklyn-based art collective MSCHF, known for their eclectic projects that critique the very areas of popular culture they inhabit. Ranging from a line of designer handbags only visible under a microscope to an anime dating game that helps players generate a functional tax return, MSCHF’s works are incisive, often viral, and always instilled with their unique brand of subversive humor.
Featuring never-before-seen imagery, this book presents case studies that explore twelve of MSCHF’s projects in depth, providing readers with a blueprint of how their works are developed from ideation to release. Written by two of the collective’s cofounders, the book features an additional six thematic essays and an archive of every MSCHF artwork to date, together revealing the experimental group’s range and evolution.
Projects include: Big Red Boot, a pair of cartoonishly large rubber boots; Jesus Shoes, their designer-branded sneakers filled with holy water; ATM Leaderboard, an ATM installed at Art Basel Miami Beach that ranked users by bank balance; and Severed Spots, in which they cut out spots from Damien Hirst prints and sold them as individual art works.
Review
‘A rare glimpse into some of the most successful drops of the past nine years.’ – CNN Style
'A lavish, visually rich almost-400 page doorstop of a book.' – Esquire
'An irreverent behind-the-scenes guide to the provocative Brooklyn-based collective... with never-before-seen images, essays, and a full archive of their audacious art.' – Gagosian Quarterly
'A new book from art collective MSCHF brings together its back catalogue of chaotic exploits for the first time.' – Creative Review
'A comprehensive book that explores their operating principles, creative evolution, and most notable art-world troublemaking.' – Galerie
‘Tap[s] into the marvelous world of MSCHF.’ – Hypebeast
‘A provocateur's artbook.’ – FLAUNT Magazine
‘Draws back the curtain on some of MSCHF’s more viral creations.’ – Women’s Wear Daily
‘Licensed cultural anarchy.’ – Sourcing Journal
‘A blueprint for anyone interested in how humor and innovation intersect in the digital age.’ – Rain Magazine
‘Offers a fascinating window into the power of creativity to challenge and transform.’ – StupidDope.com
‘Makes an indelible case for the deep cultural marks they leave online and IRL.’ – Boing Boing
