Universal Principles of Design
Revised and Updated
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vyprodáno |
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Internetová cena:
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512,00 Kč 
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Běžná cena:
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640,00 Kč |
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Zboží není skladem
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115 Ways to Enhance Usability, Influence Perception, Increase
Appeal, Make Better Design Decisions, and Teach through Design
Whether a marketing campaign or a museum exhibit, a video game or a
complex control system, the design we see is the culmination of many
concepts and practices brought together from a variety of disciplines.
Because no one can be an expert on everything, designers have always had
to scramble to find the information and know-how required to make a
design work--until now.
Universal Principles of Design,
Revised and Updated is a comprehensive, cross-disciplinary
encyclopedia of design. Richly illustrated and easy to navigate, it
pairs clear explanations of every design concept with visual examples of
the concepts applied in practice. From the "80/20” rule to chunking,
from baby-face bias to Occam's razor, and from self-similarity to
storytelling, every major design concept is defined and illustrated for
readers to expand their knowledge.
This landmark reference will
become the standard for designers, engineers, architects, and students
who seek to broaden and improve their design expertise.
William Lidwell writes, speaks, and consults on topics of design
and engineering. He is the author of multiple books including the
best-selling design book, Universal Principles of Design, which
has been translated into 16 languages.
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