An unprecedented and intimate behind-the-scenes look at London designer fashion over the last fifteen years, edited by Tania Fares and Sarah Mower and profiling 50 leading London fashion designers, from Paul Smith and Stella McCartney to Erdem and Simone Rocha.
London has long been a fashion-world capital, and the past fifteen years have been an especially fertile period in its centuries-long history of setting trends. This stunning book is an all-access pass into the world of designer fashion - an exclusive behind-the-scenes studio tour that calls in on fifty of the city's leading design talents - London-based global superstars - all of whom open up about their practice and philosophy, and share a wealth of images from their private collections.
Tania Fares is a passionate supporter of the London fashion industry and co-founded the BFC Fashion Trust in 2013 with Kim Hersov, editor-at-large of Porter magazine. This not-for-profit organization is an interdisciplinary hub that connects more than 130 community members from business, finance and the arts, who gain access to studio tours and talks by leading fashion figures. It also mentors and supports talented young designers. In 2014, Fares became a British Vogue contributing editor. She continues to support and champion fashion, art and design and works in partnership with Farfetch, to help launch new designers from UK universities. She is a Jury panel member at PAD London.
Sarah Mower MBE is a journalist and advocate for young designers whose curiosity about the meaning and direction of fashion has always motivated her to seek out new talent. As chief critic for style.com, and then Vogue's voguerunway.com she has charted the rise of the designers in this book, often finding and making relationships with them as students. Her interest in scouting talent and representing their problems to the British Fashion Council led to an active roaming role as the BFC Ambassador for Emerging Talent in 2009. She took the chair of the NEWGEN selection committee in the same year, bringing in London's top expert buyers and fashion editors to help young designers navigate through their first years in business. She is a visiting professor at Central Saint Martins (CSM) and an honorary fellow of the Royal College of Art.