Rethinking Competitive Advantage: New Rules for the Digital Age
Welcome to the age of big tech. The old rules no longer apply.
How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.
Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.
'One of the world's preeminent counselors to CEOs.' Harvard Business Review
'The most influential consultant alive.' Fortune
Review
I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients. ― Inc.
About the Author
'One of the world's most renowned management consultants and authors.' Fast Company
Widely acclaimed as one of our greatest business strategists, Ram Charan is the author of over a dozen books, including the perennial bestseller Execution. Formerly an award-winning professor at Harvard Business School, he has advised the CEOs of some of the world's most successful companies - including Coca-Cola, Bank of America, Tata, 3M, GE and Verizon.
Podrobnosti
| Autor |
Ram Charan |
|---|---|
| Vydavatel |
Penguin
80 Strand, London, WC2R 0RL, United Kingdom
foreignrights@penguinrandomhouse.co.uk
https://www.penguin.co.uk/
+44 20 7840 8400
|
| Jazyk | anglicky |
| Vazba | měkká |
| Počet stran | 224 |
| Formát | 12,9 × 19,8 cm |
| EAN | 9781847943484 |
| Rok vydání | 2022 |
| Edice |
Obchod, management, právo Technika a technologie |
Autor
Ram Charan
Podobné knihy
