Doppelganger: A Trip Into the Mirror World

When Naomi Klein discovered that a woman who shared her first name, but had radically different, harmful views, was getting chronically mistaken for her, it seemed too ridiculous to take seriously. Then suddenly it wasn't. She started to find herself grappling with a distorted sense of reality, becoming obsessed with reading the threats on social media, the endlessly scrolling insults from the followers of her doppelganger. Why had her shadowy other gone down such an extreme path? Why was identity - all we have to meet the world - so unstable?

To find out, Klein decided to follow her double into a bizarre, uncanny mirror world: one of conspiracy theories, anti-vaxxers and demagogue hucksters, where soft-focus wellness influencers make common cause with fire-breathing far right propagandists (all in the name of protecting 'the children'). In doing so, she lifts the lid on our own culture during this surreal moment in history, as we turn ourselves into polished virtual brands, publicly shame our enemies, watch as deep fakes proliferate and whole nations flip from democracy to something far more sinister.

This is a book for our age and for all of us; a deadly serious dark comedy which invites us to view our reflections in the looking glass. It's for anyone who has lost hours down an internet rabbit hole, who wonders why our politics has become so fatally warped, and who wants a way out of our collective vertigo and back to fighting for what really matters.

Review

Dazzling and erudite ... There is something hopeful in this project, in its sheer intellectual ambition and range, its effort to pick apart and decipher the absurdities and ironies of our political derangement, which almost no other writer could pull off. If I had to name a single book that makes sense of these last few dark years, it would be this one. ― New York Times Book Review

A deeply compelling read, one which feels urgent and necessary as we enter yet another period of political strife. In Doppelganger, Klein gives shape and context to that apocalyptic mindset – and implores us to offer up an alternative. ― Evening Standard

A book of surprising insights, unexpected connections and great subtlety ... Doppelganger is really a story of political and psychic confusion ... True to form, Klein’s ultimate message is log off and get on to the streets. -- William Davies ― Guardian

I’ve been raving about Naomi Klein’s Doppelganger ... I can’t think of another text that better captures the berserk period we’re living through. -- Michelle Goldberg ― New York Times

A deeply insightful inquiry into the ways in which the technology that drives our lives increasingly demands mirror-image doubles, tribal combatants to fuel a divided culture ... a powerful antidote. In articulating and examining some of the darker forces of the world her “double” inhabits, Klein never forgets that the primary purpose of mirrors is actually self-reflection; to understand the other, you first have to know yourself. -- Tim Adams ― The Observer

This book is the product of Klein’s fascination with her doppelgänger. As she charts [Naomi] Wolf’s journey towards extremism, Klein shines a light on the dangers of social media and the new world of online conspiracy theories. -- James Marriott ― The Times Books of the Year

The most comforting book I read this year – Naomi Klein’s Doppelganger tells of her slightly paranoid obsession with Naomi Wolf, her conspiracy theorist “double”. Klein catches that sense that the world has become fictional, but she manages to stay sane, interesting and trenchantly political throughout. In difficult times, this feels very empowering. -- Anne Enright ― The Observer Books of the Year

Wonderfully esoteric ... it expands into the territory of mass confusion: about politics, technology and what we can ever really know. ― Prospect Books of the Year

About the Author

Naomi Klein is the award-winning author of international bestsellers including This Changes Everything, The Shock Doctrine, No Logo, No Is Not Enough, and On Fire, which have been published in more than thirty-five languages. She is an associate professor in the department of geography at the University of British Columbia, the founding co-director of UBC's Centre of Climate Justice, and an honorary professor of Media and Climate at Rutgers University. Her writing has appeared in leading publications around the world, and she has just launched a regular column for The Guardian.