Growth IQ: Master the 10 Paths to Grow Your Business

The Wall Street Journal Top Ten Bestseller

Growth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.

'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.'
Seth Godin, author of Linchpin

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.

In Growth IQ, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

Bova breaks down the strategies deployed by a wide range of companies to show you how:

* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.
* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.
* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.

Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.

A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small. -- Seth Godin, author of Linchpin

Smart growth is sustainable growth and Tiffani Bova shows us how to maintain it by building a purpose-led culture and leveraging, instead of sacrificing, the dedication of your people. -- Arianna Huffington

In this smart book, she reveals ten growth paths - from creating an inspiring customer experience to disrupting business as usual . . . You’ve got a choice: Tread the old paths or follow Bova into the future. -- Daniel H. Pink, author of When and Drive

Tiffani Bova has a knack for rendering complex insights in clear, elegant prose. Growth IQ tackles the biggest question in business. -- Martin Lindstrom, author Buyology and Small Data

I love this book. Thirty compelling stories, ten sound strategies and writing that flows like the Mississippi will add a ton to your stockpile of personal intellectual capital. Bravo Tiffani Bova! -- Tom Peters, author of In Search of Excellence

With her guidance, we discover that the uncertainty need not be so daunting - through examples, savvy, deeply-experienced analysis and synthesis, and valuable checklists, Tiffani will provide a bump to anyone’s Growth IQ -- Whitney Johnson, Thinkers 50 Management and critically-acclaimed author of Disrupt Yourself

Tiffani Bova is the quintessential storyteller . . . this book is a valuable tool to inspire my leaders throughout each of our businesses -- Naomi Simson, Shark - Shark Tank Australia, Founder of RedBalloon, Co-Founder of Big Red Group

Growth is top of mind for every company, but the path to achieving sustained growth can be elusive. In Growth IQ, Tiffani applies her deep expertise from working with the world's top brands to light a path to growth in this era of rapid digital transformation. -- Keith Block, Vice Chairman, President and COO, Salesforce

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