To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others

Review

"Excellent . . . radical, surprising and undeniably true" (Harvard Business Review)

"Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century" (Observer)

"A fresh look at the art and science of sales using a mix of social science, survey research and stories" (Forbes)

"Pink is rapidly acquiring international guru status . . . He is an engaging writer, who challenges and provokes" (Financial Times)

"A gifted writer who turns even the heaviest scientific study into something digestible - and often amusing - without losing his intellectual punch" (New York Post)

"Pink's ideas deserve a wide hearing. Corporate boards, in fact, could do well by kicking out their pay consultants for an hour and reading Pink's conclusions instead" (Forbes)

"Less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century" (Ben East The Observer)

"Pink is clear and thoughtful - he sells his arguments beautifully" (Evening Standard)

About the Author

Daniel H. Pink is the author of several books, including the New York Times bestselling Drive, To Sell is Human and A Whole New Mind. His books have been translated into 35 languages and have sold more than 2 million copies worldwide. He lives in Washington D.C. with his wife and children.