Thainess: Thai Creativity Today

A vivid look at the creative voices and cultural energy reshaping Thailand today.

A new wave of creativity is transforming Thailand. Thainess captures the country’s cultural vanguard—artists, designers, chefs, and tastemakers driving a national renaissance. With 44 profiles and striking visuals, the book reveals how “soft power” has become Thailand’s most dynamic export. Framed by an introductory essay and preface,

Thainess offers an insider’s perspective on a culture where heritage and innovation meet, positioning Thailand as a creative force with global relevance.

About the Author

Paul Rojanathara is a cultural strategist and storyteller known for capturing the pulse of emerging trends and creative innovation. Best recognized for his documentary INFLUENCERS, which explored how ideas spread in pop culture and garnered over a million views, Paul has been featured in Forbes, Fast Company, and HuffPost.