Bi–Scriptual: Typography and Graphic Design with Multiple Script Systems
As a result of globalization and in- creased interaction across countries and cultures, multilingualism is becom- ing increasingly important all around the world. Script, as the most impor- tant conveyor of confirmation, plays a major role in this development. Design- ers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems.
At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communi- cation. Following a general section on the practical application of bilingual design, experts of the concerned lan- guages compare eight writing systems with the Latin script. This part also contains topical interviews and practi- cal examples of more than 100 design- ers that show the various possibilites of creating designs incorporating different writing systems side by side.
Podrobnosti
| Autor |
Ben Wittner Sascha Thoma Timm Hartmann |
|---|---|
| Vydavatel |
Niggli |
| Jazyk | anglicky |
| Vazba | pevná |
| Počet stran | 336 |
| Formát | 21 × 31,8 cm |
| EAN | 9783721209822 |
| Rok vydání | 2018 |
| Edice |
Písmo a typografie Grafický design Užité umění |








