Less and More. The Design Ethos of Dieter Rams

This is Dieter Rams’ bilingual 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in ­modern design remains unbroken.

In his more than 40 years at Braun, Dieter Rams established himself as one of the most influential designers of the twentieth century.

True to the principle of “less but better” his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do.

Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.

Dieter Rams, born in Wiesbaden in 1932, initially studied architecture. He is widely considered one of the most significant industrial designers of the twentieth century. In the more than 40 years that he spent working at the electrical appliance manufacturer Braun, Rams turned out a wealth of pioneering creations that continue to influence designers around the world today. He has also generated a new awareness of the social function of design in Germany.

Professor Klaus Klemp is one of the world's leading experts in the field of product design. He has been acquainted with Dieter Rams for many years and is an authority on his work.

Keiko Ueki-Polet is one of Japan's most renowned design curators. She is well acquainted with design developments in both Asia and the Western world.