Promoting Fashion

Barbara Graham, Caline Anouti

679 Kč

DMOC: 849 Kč

-20% Momentálně nedostupné

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

Podrobnosti

Autor	Barbara Graham Caline Anouti
Vydavatel	Laurence King
Jazyk	anglicky
Vazba	měkká
Počet stran	224
Formát	19 × 25,7 cm
EAN	9781786272157
Rok vydání	2018
Edice	Móda Obchod, management, právo