Symbol: The Reference Guide to Abstract and Figurative Trademarks

Symbols play an integral role in almost all branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are included and have been organised into groups and sub-groups according to their visual characteristics. Presented in this unique way, the reader can enjoy them as a pictorial language in their own right, making this an indispensable archive of identity systems for designers and researchers.