Mid–Century Ads

Jim Heimann

479 Kč

DMOC: 599 Kč

-20% Momentálně nedostupné

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the “Big Idea.” From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.

Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit.

Podrobnosti

Autor	Jim Heimann
Vydavatel	TASCHEN
Jazyk	anglicky, francouzsky, německy
Vazba	pevná
Počet stran	720
Formát	14 × 19,5 cm
EAN	9783836556323
Rok vydání	2015
Edice	Grafický design Dějiny umění Současné umění Užité umění Monografie Dějiny architektury Obchod, management, právo

The editor

Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored over numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best selling All American Ads series.

The contributing author

Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

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