Graphic Design in the Twentieth Century: A Concise History (World of Art)

The story of graphic design is one of the most exciting and important in the history of twentieth century visual culture. From its roots in the development of printing, graphic design has evolved as a means of identification, information and promotion to become a profession and discipline in its own right. This authoritative documentary history begins with the poster and goes on to chart the development of graphics in brochures, magazines, advertising, corporate identity, television and electronic media. It also discusses technical innovations such as the use of photography, and the revolutionary impact of digital technologies.

Preserving the author’s own original layout, now a typographic and print design classic, and with over 800 illustrations fully integrated with the text, this indispensable account is clear, comprehensive and absorbing.

With over 800 illustrations

'The best introduction [to the subject] yet written' - i-D

'I do love the book ... Richard Hollis is an acute graphic design historian and his compact history is among the key chronicles of this significant design practice - what's more its encyclopedic format makes it the most accessible book of the genre' - Steven Heller, co-chair MFA Design at SVA/NYC and design critic and author

'Essential and affordable reading for students, designers and historians … considered, well-informed and imaginative' - The Eye

'The stories, briskly told, often add new insight to familiar tales' - Communication Arts

About the Author