Branded Interactions: Creating the Digital Experience

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. Mobile apps are more important than ever before, and interactive touchpoints and billboards are everywhere: the interface is now the brand.

This practical guide steers you through the process of digital brand design in five key phases:
• discovering a demographic
• defining an action plan
• designing an interface
• delivering a quality product
• distributing the design to the marketplace

A wealth of documentation and diagrams will show you how to build a solid framework for any project, so you can stay true to the brand strategy while remaining flexible enough to incorporate change and creativity.

Informed and practical, and packed with real-world examples, case studies and interviews with experts from leading brands and interactive agencies, this lively book is crucial reading for anyone involved in the design of interactive brands.

CONTENTS
Setup: 1. Briefing the Team; 2. The Team; 3. Project Planning; 4. Technology
Process: 1. Workflow Models; 2. Branded Interaction Design Process
    The Analysis Phase
    Define: The Strategy Phase
    Design: Concept and Design
    Deliver: Documentation and Production
    Distribute: Rollout BIxD & Progression

Marco Spies is a director and strategic consultant who has created digital branding and interactive media for global brands, including Adidas, T-Mobile and Nintendo. He is the co-founder of think moto, a digital strategy and design agency based in Berlin.