Art Direction Explained, At Last!

Alongside perspectives on typography, illustration, photography and more, there are case studies of successful art direction in different spheres, from McSweeney's to Vier5's design for the web. In addition, the authors have  invited pre-eminent international art directors to talk about their roles and to create and art direct sections of the book as part of that discussion, resulting in a impressive and enlightening diversity of perspectives and impressive variety of design approaches.

Clearly written and entertaining, including a glossary of handy art director sayings, an 'art director test' and more, Art Direction Explained, At Last! will provide students with insights into the world of art direction and professionals with a bible to the profession.

About the Author

Steven Heller is  co-chair of the Designer as Author program and co-founder of the Design Criticism program at SVA, New York. For 33 years he was an art director at The New York Times. He is editor of AIGA VOICE, contributing editor to Print, Eye, Baseline and I.D., and author of 120 books on design, including Design Literacy and Paul Rand. He received the 1999 AIGA Medal for Lifetime Achievement.

Véronique Vienne has worked at a number of US magazines as art director, and is the author of The Art of Doing Nothing and The Art of Imperfection, as well as Something to be Desired. A frequent contributor to Graphis and Metropolis magazines she lives in New York and teaches at SVA on the Graphic Design MFA programme.