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100 Symbols That Changed the World


503 Kč
DMOC: 629 Kč
-20% Momentálně nedostupné

A history of universal logos, symbols and brands that have stood the test of time



Universal symbols have been used as a form of communication from the Bronze Age, when the dynasties of ancient Egypt began the evolution of the thousand characters used in Egyptian hieroglyphics. In pre-Columbian America the Mayan civilization set out on a similar course, using pictures as a narrative text.

With the adoption of written languages, symbols have come to represent an illustrated shorthand. The dollar sign in America evolved from colonists’ trade with the Spanish, and the widespread acceptance of Spanish currency in deals. Merchants’ clerks would shorten the repeated entry of “pesos” in their accounts ledgers, which needed to be written with a ‘p’ and an ‘s’. A single letter ‘s’ with the vertical stroke of the ‘p’ was much quicker. Historically correct dollar signs have a single stroke through the ‘S’.

Symbols are also used to impart quick, recognizable safety advice. The radio activity symbol was designed in Berkley in 1946 to warn of the dangers of radioactive substances – and following the widespread use of gas masks in WWII, the trefoil symbol echoed the shape of the mask.

There are many symbols of affiliation, not only to religious groups, but support of political causes or even brand loyalty. Symbols are used for identification, military markings and recognition of compatibility. They allow users to convey a large amount of information in a short space, such as the iconography of maps or an electrical circuit diagram. Symbols are an essential part of the architecture of mathematics.

And in the case of the 1964 Tokyo Olympics - the first Games to be held in an Asian country - symbols allowed the organizers to create event signage that wouldn’t be lost in translation. The set of Olympic sports pictograms for the Games was a novel solution, and one that was added to in Mexico and Munich.

Organized chronologically, 100 Symbols That Changed The World looks at the genesis and adoption of the world’s most recognizable symbols.

Review

Praise for Colin Salter’s 100 Posters that Changed the World:

'Showcase[s] an extensive collection of the images and slogans that have shaped society as we know it.’ – Country Life

'This journey through images that can inspire, shock or just leave the viewer laughing is never less than fascinating… A beautifully produced volume that will find a very broad readership.' – All About History

'This engaging book is a vivid tapestry of poster styles with diverse commercial, cultural and political applications supplemented by informative single-page essays that stimulate curiosity page after page.’ – Morning Star

 

 

About the Author

Edinburgh-based writer Colin Salter is the author of 100 Letters That Changed The World, 100 Speeches That Changed The World and the co-author with Scott Christianson of 100 Books That Changed The World.


Podrobnosti

Autor Colin Salter
Vydavatel Pavilion
Jazyk anglicky
Vazbapevná
Počet stran224
Formát19,1 × 23,8 cm
EAN9781911216384
Rok vydání2022
Edice Grafický design
Společnost a společenské vědy

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Autor

Colin Salter

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