Copywriting: Successful Writing for Design, Advertising and Marketing

Mark Shaw

298 Kč

DMOC: 640 Kč

-54% Momentálně nedostupné

Creating effective copywriting is of vital importance in today’s design and communication industries. This book explores the challenges of commercial writing, providing the tools to become a confident and versatile copywriter. Leading copywriting talents from both the UK and the US are interviewed, major campaigns covering all areas of the industry are illustrated in colour and examined in depth, and exercises and tips aid in developing writing, editing, and presentation skills.

Mark Shaw has been a copywriter for 20 years, starting out as an advertising agency writer before freelancing for marketing departments. He now runs copywriting seminars for corporate businesses and design students, and is a business consultant to numerous creative agencies.

Podrobnosti

Autor	Mark Shaw
Vydavatel	Laurence King
Jazyk	anglicky
Vazba	měkká
Počet stran	216
Formát	17,2 × 24,6 cm
EAN	9781856695688
Rok vydání	2009
Edice	Obchod, management, právo Grafický design Osobnostní rozvoj