The Laws of Connection

Award-winning science journalist and author of The Expectation Effect David Robson explores why social connection matters even more than we thought, how to build better relationships and improve our lives

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There is one key factor affecting health and long life that is more important than any other: social connection.

When we form meaningful bonds with others, our wounds heal faster, our blood pressure drops and we are less likely to have Alzheimer's, heart attacks or strokes. We perform better on tests of mental focus, memory and problem solving. Strong social connection can even fuel creativity, increase our financial stability and enhance our work productivity. But making friends can also be daunting.

In The Laws of Connection, David Robson unpacks the science behind this effect and introduces us to simple strategies to promote instant rapport and sustain lifelong, meaningful relationships.

Review

"In this rigorous and clearly written blend of research and practical tips, Robson makes the case that social contact is not just a nice-to-have in life, it is essential for our survival. The book offers reassurance to those who do not consider themselves to be a "people person". . . Full of wisdom and practical suggestions, the book is packed with useful information I had not read before" ― The Times

"In a world where we're inundated with articles telling us how to optimise our lives, The Laws of Connection is packed with practical, achievable and science-backed tips to help enhance our social worlds" ― iNews

"A fresh reminder of what most of us know but too quickly forget: there are few things more important in this life than how we forge ties to other humans" -- NATASHA LUNN ― Red

"Science writer David Robson has encouraging news for those who struggle to create meaningful bonds with others. The book's tone is upbeat [and] his claims are rooted in recent studies in psychology and neuroscience" ― Wall Street Journal

"The Laws of Connection is a beautiful trip through the science of human belonging, it is also profoundly useful for everyone and not just those who consider themselves lacking in social connection. David's book is both brilliantly fascinating and hugely recommended" -- WILL STORR

"This fascinating book will genuinely make you a better friend and colleague - and could even improve your social life. David Robson seamlessly weaves in interesting anecdotes and powerful take homes, which will help the loudest extrovert or quietest introvert build a better social world. A vital read for anyone who wants to get along with others in an ever-polarised world" -- MELISSA HOGENBOOM

"Robson dismisses the idea that it is possible to not be a "people person". It is our fear of not being liked that holds us back. So go to that party this weekend it might save your life" -- MARIANNE POWER, 'Best Self-Help Books of 2024' ― The Times

About the Author

David Robson is an award-winning science journalist. His first book, The Intelligence Trap, has been translated into 15 languages and his second, The Expectation Effect, won the British Psychological Society Award. Previously an editor and senior journalist at BBC Future, Robson is now a freelance journalist; his writing has appeared in The Times, Telegraph, Guardian, Atlantic, Washington Post and more.