This Is Strategy: Make Better Plans

A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller.

From Seth Godin, one of the world's most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world.

"With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again

In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change.

“Creating tomorrow by repeating yesterday is not a useful way forward.”

“Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.”

“It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.”

This is Strategy is a modern classic that offers perspectives you'll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face.

You’ll discover how to:
- Identify your "smallest viable audience" and make remarkable work they can't ignore
- Understand and influence the systems shaping our world
- Prioritize long-term thinking over instant gratification
- Make smart, purposeful choices that shape a better tomorrow

Who this book is for:
- Leaders who want to think more deeply about their impact
- Entrepreneurs tired of conventional business advice
- Change-makers seeking lasting transformation in their career and community
- Anyone feeling stuck in outdated systems and looking for a fresh perspective

Strategy turns our effort into impact. Your journey to better thinking starts here.

Review

“We are striving for big things, but how we get there is always a question, and what (or) where our vision is cast, and how these things play out . . . This book is fantastic.” -- Jeff Sanders ― The 5am Miracle Podcast

“This book is incredible . . . I'm blown away. It definitely gets you thinking so differently in regards to the system that we're in and the process that we just keep repeating, and the fears that are holding us back.” -- Heather Monahan ― Creating Confidence Podcast

"I love it. I love the format. I love the diversification of content. I read the entire thing in a single day. Such an easy read . . . One of the things I love about it is the short, digestible chapters." -- Ben Carlson ― Animal Spirits Podcast

"[Seth Godin has] had a profound impact on my career, including the idea around smallest viable market versus total addressable market." -- Scott Miller ― On Leadership podcast

"Seth Godin provides a masterclass in understanding systems and creating strategies that matter." -- Scott Clary ― Success Story Podcast

"The book is this is designed for individuals in their lives, people in their business lives or their professional lives, and also in their personal lives as well." -- Peter High ― Metis Strategy

"Seth shares insights on the evolution of digital marketing, his prolific content creation, and strategies for becoming a thought leader in your industry." -- Guy Kawasaki, bestselling author of Think Remarkable: 9 Paths to Transform Your Life and Make a Difference

"A particularly keen angle to spot problems and offer solutions to those who seek them. If you’ve ever wondered whether or not you’ve got the right strategy, you’re in luck. This is the place to find out." -- Bryan Elliott ― Inc. Magazine

"His intense drill-down on ways to create a strategy in order to achieve the things you want in life was a must-read." -- Kerry Hannon ― Yahoo Finance

"The book challenges leaders to think beyond immediate solutions and invest in decisions that create sustainable, meaningful progress." -- Dan Pontefract ― Forbes

About the Author

Seth Godin is the author of 21 international bestsellers that have changed the way people think about work and art. They have been translated into 38 languages.

His breakthrough books include Unleashing the Ideavirus, Permission Marketing, Purple Cow, Tribes, The Dip, Linchpin, The Practice, and This is Marketing.

He writes one of the most popular daily blogs in the world and has given 5 TED talks. He is the founder of the altMBA, the former VP of Direct Marketing at Yahoo!, and the founder of the pioneering online startup Yoyodyne.

You can learn more about him at sethgodin.com.