Effortless: Make It Easier to Do What Matters Most

A good book for anyone feeling the familiar creep of overwhelm: McKeown shows us how to break down what we need to do and, building on the message of Essentialism, probably do less, but do it better. ― Financial Times, Books of the Month

A prescription for starting something new, making it grow, and then watching the results. It's a brilliant read for the stuck and unstuck among us. ― John Brandon, Forbes

If you're squandering energy on pointless tasks and struggling to complete what really matters, this book is your salvation. With brisk prose, great stories, and keen insights, it shows how to flip the script-and make the trivial stuff harder and the crucial stuff easier. In a world beset by burnout, Greg McKeown's work is essential. ― Daniel H. Pink, New York Times bestselling author of When, Drive, and To Sell Is Human

We all pride ourselves on being hard workers, but what should we do when we want to push ourselves even harder and have reached our upper limit? In his new book, Greg McKeown offers the solution: Instead of giving up, burning out, or sacrificing our sanity, we can find an easier path. Full of simple strategies we can adopt right away, Effortless shows that achieving more doesn't have to be as hard as we make it out to be. ― Arianna Huffington, founder and CEO of Thrive Global

Every once in a while, a new book comes along at just the right moment. At a time when fear, uncertainty, and our ever-growing list of responsibilities - both at work and at home - have come to feel like much too much to handle, Greg McKeown's new book couldn't be timelier, or more necessary. ― Eve Rodsky, New York Times bestselling author of Fair Play

Greg McKeown was recently named a Young Global Leader by the World Economic Forum. He is the CEO of THIS Inc, a leadership and strategy design agency headquartered in Silicon Valley. He has taught at companies that include Apple, Facebook, Google, LinkedIn, Salesforce.com, Twitter and VMware. Originally from London, he now lives in Menlo Park, California with his wife, Anna, and their four children. Greg holds an MBA from Stanford University.