Click: How to Make What People Want

Ever had a good idea but didn’t know how to begin? The New York Times bestselling authors of Sprint reveal the smart way to start ambitious projects.

Every big project – whether it’s technology, sneakers or a neighbourhood café – requires a big investment to get going. Unfortunately, most of them flop. Too many teams waste time, money and opportunity because they follow the wrong strategy and lose sight of what really matters: Do people want what you’re making?

As designers and investors, Jake Knapp and John Zeratsky have helped hundreds of teams bring new products and services into the world. Click is their proven system for starting projects the right way, to make better decisions and move swiftly towards a solution that clicks with customers.

Building on their bestselling book Sprint, this step-by-step playbook is filled with stories from Nike, Microsoft, Google, Slack and the frontiers of AI research, and reveals essential lessons for:

• defining the basics of a project
• differentiating it from the competition
• choosing the best approach
• and proving your strategy

Compressing six months of strategy development into just two days, Click will help any team start successful new projects, quickly.

Review

Click is the new playbook for building the future. It's a concise, actionable masterclass on design and strategy for founders. Before you start building your company, read this book. ― Reid Hoffman, co-founder of LinkedIn & Inflection AI

This book is a true gift: playful, ingenious, and simple. If you want your next project to succeed, equip everyone involved with a copy of Click. ― Dan Heath, #1 New York Times bestselling author of Made to Stick, Switch, and Reset

A must-read for startups or anyone building a product. ― Katie Dill, head of design at Stripe, former head of design at Lyft & Airbnb

About the Author

Jake Knapp (Author)
Jake Knapp is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, he helped build Gmail and Microsoft Encarta, cofounded Google Meet, and was a partner at Google Ventures. He lives on Orcas Island in Washington state.

John Zeratsky (Author)
John Zeratsky is cofounder and general partner at Character Capital and a New York Times bestselling author. Previously, JZ was a design leader for YouTube, Google Ads, and FeedBurner, a startup which was acquired by Google in 2007, and was a partner at Google Ventures. He lives in Milwaukee, Wisconsin.

Together, Jake and JZ are the authors of Sprint, Make Time and Click, and the creators of the Foundation Sprint and the Design Sprint. They have helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, YouTube, Slack, Uber, and One Medical Group. Their methods for innovation and rapid collaboration have been adopted by Airbnb, Amazon, LEGO, MIT, Mercedes-Benz, Harvard Business School, the University of Oxford, and many other organizations.