Neon Rides: Cars and Culture of the ’80s and ’90s

Revisiting the ’80s and ’90s as a golden age of automotive excess, ambition, and expression.

Neon Rides reintroduces the radical cars of the 1980s and 1990s—once overlooked, now unforgettable. Wedge silhouettes, turbocharged ambition, and design bravado defined an analog era racing toward the digital age. From oddities to cult icons, these machines captured a world in flux and a culture obsessed with identity and speed.

In collaboration with the Petersen Automotive Museum, the book blends crisp studio photography and cultural insight to celebrate a misunderstood chapter of automotive history.

About the Author

The Petersen Automotive Museum is a world-renowned institution dedicated to exploring and presenting the history, culture, and artistry of the automobile. Located in Los Angeles, it houses one of the most comprehensive and diverse automotive collections in the world, with exhibitions that span design, innovation, and global car culture. Through its dynamic programming and forward-thinking curation, the Petersen continues to shape conversations about the past, present, and future of mobility.