Promoting Fashion

Barbara Graham, Caline Anouti

Jazyk:	anglicky
Počet stran:	224
Formát:	19 x 25,7 cm
Nakladatel:	Laurence King
Vazba:	měkká

Cena:	679,00 Kč

• Anotace

  The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

• Další informace

  ISBN/EAN:	9781786272157
  Rok vydání:	2018

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