What are the real Swedish Values? Who is the real Swedish Model?
In recent times, we have come to favour all things Scandi ― their food, furnishings, fiction, fashion, and general way of life. We seem to regard the Swedes and their Scandinavian neighbours as altogether more sophisticated, admirable, and evolved than us. We have all aspired to be Swedish, to live in their perfectly designed society from the future. But what if we have invested all our faith in a fantasy? What if Sweden has in fact never been as moderate, egalitarian, dignified, or tolerant as it would like to (have us) think? The recent rise to political prominence of an openly neo-Nazi party has begun to crack the illusion, and here now is Swede Elisabeth Åsbrink, who loves her country ‘but not blindly’, presenting twenty-five of her nation’s key words and icons afresh, in order to give the world a clearer-eyed understanding of this fascinating country …
Review
‘Elisabeth Åsbrink takes us on a brilliant voyage of discovery to the history of ideas in Sweden.’
Author: Dagens Nyheter
‘Challenging and stimulating on Swedish words ... In common with Orwell she condemns chauvinism, but leaves room for patriotism, as love for a specific place, or language, matters as such one would not want to force upon others.’
Source: Göteborgsposten
‘Åsbrink as ever writes with clarity, sometimes incisive and poignant, and always with a great curiosity ... The chapter on what the Swedes knew or did not know of the Holocaust is one of the most eloquent literary executions of Jan Guillou that has ever been written, this on his quite recent assertion that the Swedes did not hear of the genocide until after 1945.’
Source: Expressen
‘Åsbrink’s book is a singular achievement. It reveals more about the Swedes than it does Sweden. More on values, more on language and the world of ideas than on dates, or regencies and their length. The line of thought is unrestrained, leaping between different eras as it stumbles across parallels, the broad strokes of narrative freely punctuated with anachronism and digression, and as a work of reference for those of us who mostly spent our history lessons looking out of the classroom window, it is unbeatable.’
Source: Västerbottenskuriren
‘I hope Made in Sweden becomes a widely read book.’
Source: Smålandsposten, Barometern
‘It is well-written, often funny and it challenges the reader to respond and think up better, more personal examples.’
Source: Aftonbladet
About the Author
Elisabeth Åsbrink is a journalist and author. Her parents were Hungarian and English, and she was born and raised in, and now lives in, Sweden. Her previous books have won the August Prize, the Danish-Swedish Cultural Fund Prize, and Poland's Kapuscinski Prize. 1947 (the first of her books to be published in English, by Scribe in 2017) won the prestigious Letterstedt Prize, was translated into 19 languages, and was published in the UK, Australia, the USA, Italy, France, Germany, Spain, Brazil, South Korea, Poland, Denmark, Finland, and Norway, among others. Her latest book is Made in Sweden.
