Creating a successful global product is complex. Why do some products survive or become reinvented? What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred?
Through interviews with successful product designers and inventors from around the world, and case studies of products from their local inception to their global success, The Future of Design will answer these important questions and provide a robust framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.
"This is a hugely important book that appears at a critical time."--Bruce Nussbaum, Mentor-in-Residence, New Museum, NYC, former Managing Editor, BusinessWeek
"The Future of Design is an excellent overview of professional design. It's an invaluable resource for those interested in pursuing a career in the field or for entrepreneurs looking to harness the power of great design."--Carole Bilson, President, Design Management Institute
"The Future of Design is a timely book for designers, students in design disciplines, business, CEOs, product managers, and team players."--Min Wang, Professor at Central Academy of Fine Arts, Founding partner at HYVC
"The Future of Design is an authoritative and inspiring exploration into the role of design in production and society, technology and the market."--Lorenzo Imbesi, PhD, Full Professor of Design, Chair of Sapienza Design Research, Sapienza University of Rome
"A must read for anyone who recognizes the need to graduate past a world of objects made of wood and metal, to design experiences that will largely be made out of computer codes."--John Maeda, Global Head of Computational Design + Inclusion, Automattic, Inc.
"Lorraine Justice has created a guide that will help designers and those who want to learn what design is and can be. Her experience as an educator, strategist and researcher provides the base to describe the who, what and why in design."--Craig M. Vogel, FIDSA, FRSA. Associate Dean, College of DAAP, University of Cincinnati
"An important contribution to the field of design."--Rama Gheerawo Director, The Helen Hamlyn Centre for Design, Royal College of Art
"Lorraine Justice provides a new interpretation of 'the future of design' in this networked digital era, while the narrative structure has set up a personalized framework for design practitioners, managers, and researchers."--Yongqi Lou, Dean and Professor, the College of Design and Innovation, Tongji University, Executive Editor, She Ji. The Journal of Design, Economics, and Innovation
About the Author
Lorraine Justice is Professor of Industrial Design and the former Dean of the College of Imaging Arts and Sciences at the Rochester Institute of Technology (RIT). She is a Fellow of the Industrial Designers' Society of America (IDSA) and was named one of the top 40 designers to watch by ID Magazine. She was also named one of the top 50 in product design in 2016. She serves on six editorial boards for Design Journals around the world and as an advisor to global design institutions.
Justice is also a consultant to multinational corporations such as Apple, Microsoft, IBM, Compuserv, Lutron, Proctor and Gamble, Levi's and NCR. She is also the Director of the East West Center for Design Research, with centres in China and Italy. In addition, she will be engaged in design education in India, China and the US, bringing the latest technologies such as artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) to the curriculum of design universities.